Privacy policy

Lemon Tree Opinions owns and operates this website. This website privacy statement outlines how Lemon Tree Opinions collects, uses, and discloses personal information through this website.

Lemon Tree Opinions is a provider of Internet-based market research services to professional market research organizations and their clients. The objective of this research is to better understand respondents' opinions. We aggregate and de-identify such research before analyzing and sending the results to our clients. The information gathered helps our clients develop and design products and services for consumers. We are committed to maintaining the privacy of our online respondents and Panel Members. Our contact information appears below.

1 Our standards

Lemon Tree Opinions supports and strictly adheres to the standards and guidelines set out by the Canadian Marketing Research and Intelligence Association of Canada (MRIA). These standards protect the interests and privacy of respondents, and also outline our responsibilities to our clients.

2 Collection and use of personal information

Lemon Tree Opinions only collects personal information directly from our users through our web site to occasionally invite them to participate in surveys relevant to them. Users join our community voluntarily to voice their opinions regarding products and services.

User registration

To participate in surveys, you must opt into the panel by clicking “yes” to receiving future surveys. During registration, you are required to provide certain minimum contact information such as your name, email and mailing address. We use this information to send you invitations to online research surveys.

Once you have successfully registered, you will receive an email confirmation to welcome you. Occasionally, we will send you invitations to participate in surveys for which you have been selected.

Surveys and contests

Occasionally, we may provide you the opportunity to participate in contests or surveys on our site. If you participate, we will request certain personal information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to provide this information. This typically includes contact information such as email address, and demographic information such as postal code, age, gender, household income etc., as well as questions seeking opinions and feedback that are specific to the subject matter of the survey.

If you are selected as eligible to win one of our contests, we will contact you by email to notify you.

3 Disclosures of personal information

We DO NOT give, sell, or otherwise transfer your personal information to third parties without your prior consent, except as otherwise set out below.

Survey responses: Your responses to survey questions are combined with those of other people and are tabulated only in the aggregate. Only non-identifiable and aggregated data will be shared with our clients. Any answers you provide to survey questions will remain entirely confidential.

Service provider arrangements: We may have to transfer (or otherwise make available) your email address and/or survey data to our service provider that hosts our website, the vendor that send e-mails, the vendor that run our contests and promotions, or the vendor that processes contest prizes. Information will only be shared for managing surveys & prizes and will NEVER be used for any other reason.

Sale of a business: We may transfer any information we have about you as an asset in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of our business or as part of a corporate reorganization or other change in corporate control.

Legal: Lemon Tree Opinions and our service providers must provide your personal information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required by law. We may also disclose personal information to assist us in collecting a debt owed by you, or otherwise where necessary for the establishment, exercise or defense of legal claims.

4 Access and correction of personal information

You have the right to access, update, and correct inaccuracies in the personal information we have in our custody and control, subject to certain exceptions prescribed by law.

You may request access to your personal information by emailing our Data collection Manager at info@lemontreeopinions.com.

5 Opting-out of receiving future survey invitations

If you no longer wish to receive our survey invitations, you may opt-out by simply clicking on "unsubscribe" at the bottom of every email we send you. You may also opt-out by emailing our Research Manager at info@lemontreeopinions.com or unsubscribe@lemontreeopinions.com with "Unsubscribe" in the subject line.

6 Security and retention of personal information

We have implemented measures in an effort to maintain the security of the personal information in our custody and control, including providing access to personal information to only those employees and authorized service providers who require such information for the purposes described in this Website Privacy statement.

We maintain reasonable administrative, technical and physical safeguards in an effort to protect against unauthorized access, use, modification and disclosure of personal information in our custody and control. Unfortunately, no collection or transmission of information over the Internet can be guaranteed to be 100% secure, and therefore, we cannot ensure or warrant the security of any such information in transit.

7 Changes to the website privacy statement

This website privacy statement may be updated periodically to reflect changes to our personal information practices. The revised Privacy Statement will be posted on this website. We will use and disclose your personal information in accordance with the Privacy Statement in place at the time of collection of such information, or as you otherwise consent or as is permitted by law.

8 Additional website information

We use a technology called "cookies" on our website. Cookies are widely used across the most popular parts of the internet. These small amounts of data received by a web browser when a user visits a site enable us to perform certain functions, such as ensuring that potential survey respondents are not sampled more than once. These cookies are temporary and will automatically expire after the survey is complete. If you wish, depending on your browser, you can also disable the cookie functionality. Please note that if you do disable cookies certain survey and website functionality may not work properly so we recommend that you do not disable cookies in your web-browser.

We do not link the information we store in cookies to any personal information that you submit while visiting our site.

If you have any questions about security on our Web site, please email us at info@lemontreeopinions.com.

9 Contact information

If you have any questions about Lemon Tree Opinions, please contact us at the following email address: info@lemontreeopinions.com.


This Policy was last updated on October 22nd, 2012.


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